As you enter the store, ambient and targeted light levels increase focus on collections. Walk further down through the store and atmospheric lighting gives the feeling of a gentleman's club.
Through the careful selection of lamp reflector and luminaire types the store has the flexibility to change the lighting to suit. The new installation also has the added bonus of being easier to maintain and lowering power consumption by around a half.
A further challenge was to change the aspect of the 20m high lift lobby. To reflect the clean lines and simplicity of the 21st century Jaeger brand, Seventynine Interiors clad the lobby in lightweight honeycomb stainless steel panels. It’s now totally uplifting.